“A brand is what people say about you when you are not in the room” – Jeff Bezos, CEO Amazon

What is common to a leader, a manager, a new recruit and an entrepreneur? Yes, you got it right. The common link is personal branding. Branding no longer relates solely to companies. In fact, today, every person has their own personal brand and it is up to each individual to cultivate, grow and protect their personal brand.

Making a strong and favorable impression in business is far more than following a list of do’s and don’ts. Your image must benefit you not only in your organization but also in today’s culturally diverse world. Your personal brand is how you appear to the world. Women in business need to grow their personal brand to build partnerships become a thought leader and ultimately grow your careers and companies. A brand will help you stand out from the crowd even when you are out of the room.

“Stand Up to Stand Out” led by Kathryn Rose will help you take stock of your own brand inventory—how you see yourself currently, how others see you, and then, how you want to be seen to identify your unique brand. Through a variety of hands on exercises (tips), you will discover how best to build you’re online and offline elements of your personal brand. And, you will also learn how to effectively represent both your company and yourself distinctly as a thought leader.

How You Will Benefit from Attending Stand Up to Stand Out:

Understand the importance of building a compelling personal brand that will influence the direction of your career

  • Appreciate the art of self-promotion
  • Enhance your social media brand and reputation
  • Establish presence, confidence and credibility
  • Develop a network and building strong relationships