Do you understand the difference between augmented and virtual reality, from both the developer and business leader’s perspectives? AR, VR, and mixed reality (MR) are terms that are often thrown around with limited understanding of how far we’ve come, where we’re headed, or the clear return on investment (ROI) for key use cases beyond recreational gaming that further social good. In this session, you will gain a baseline understanding of what AR/VR is, where industry innovation currently lies and where it’s headed, what we know with certainty about use cases where utilizing AR/VR has a clear return on investment, exciting opportunities that exist for enterprise, and what challenges are ahead that we can start preparing for, now. While this session will focus on enterprise engagement, you will also gain a base-level understanding of the technical tools needed to achieve quality applications.